Marathon Health provider applying a bandage to a patient's arm during a primary care visit.

With rising healthcare costs and chronic conditions, traditional benefits models are falling short. Advanced primary care (APC) is the answer. This value-based model addresses the root causes of high-cost care before they become crises. This guide explores what advanced primary care is, why it is gaining momentum, and how to put it into practice.

Physical therapist guiding a patient through an arm exercise using a hand weight.
WHAT IS APC?

A care model built for whole-person health

Advanced primary care is a value-based model where one team manages a population's health over time. Unlike reactive, fee-for-service models, this approach engages people earlier and coordinates care across the full healthcare system.
A human-first approach

Instead of treating isolated episodes, advanced primary care addresses a person's complete physical and mental health.

An accountable model

This proactive, tech-enabled model replaces fragmented services with an accountable system that delivers measurable results for employers and labor organizations.

THE EMPLOYER CHALLENGE

Rising costs, fragmented care, and a workforce under pressure

Employers are navigating a healthcare environment that is growing more expensive, complex, and difficult to manage. These pressures compound one another, making it harder to control costs without compromising the care employees depend on.

  • Cost and access barriers delay care and drive employees to higher-cost settings

  • Chronic conditions account for 90% of annual healthcare spending

  • Low engagement with preventive care leads to costly, avoidable conditions

These pressures don't just affect healthcare budgets—they affect workforce productivity, engagement, and long-term organizational performance. For employers ready to move beyond reactive cost management, the path forward starts with rethinking how care is delivered.

HOW ADVANCED PRIMARY CARE RESPONDS

A proven model for better health outcomes and lower costs

  • At Marathon Health, our providers get more time with patients, have more opportunities to promote healthy habits, and are able to team with other providers who share a singular mission—enabling patients to live their healthiest lives.

    JEFF WELLS, MD
    Co-Founder, Marathon Health
GET THE GUIDE

Everything you need to know about advanced primary care

Explore how advanced primary care works, what outcomes it can deliver for your population, and how to get started with your own step-by-step implementation plan.

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